• Outlines the types of personal data that we collect;
• Explains how and why we collect and use your personal data;
• Explains why and when we will share personal data within Mouser Electronics and with other organisations (suppliers and manufacturers); and
• Explains the rights and choices you have when it comes to your personal data.

• Your name, profile information, shipping address and billing addresses, payment information, email address, phone numbers, and business name (where applicable).
• When you create an account, you are prompted to create a username and a password. Mouser maintains your username and password (in an encrypted format) inside our secure environment and only uses your information to welcome you back and to personalise your experience.
• The shipping and billing addresses you provided for convenience during future purchases.
• The products and other information in your basket, project, BOM, or contained in your order history.

• Personal data you provide any time you contact us (for example: your name and contact details, including phone and email);
• Details of the emails and other digital communications, including any links in them that you access, and whether you have opened the communications;
• Email headers, source IP information, sending email server hostnames and ISP information;
• Your feedback and contributions to customer surveys and questionnaires.

• Mouser does not keep credit card numbers. Your credit card information is tokenised the first time it is processed. Should you elect to save a credit card to your account for future use, only the encrypted token is stored and used to charge your credit card account;
• Mouser deploys technologies that detect and remove credit card information sent through unapproved channels via email or fax; and
• Mouser integrates with regional payment processors globally. Third-party payment processors (WeChat, Alipay, PayPal, etc.) process payment data through their sites and not through Mouser’s website.

Mouser processes your data in accordance with all applicable data protection laws, and to the best of our ability, we adhere to the principles of those complex laws. We process your data for the purposes explained to you in this Data Privacy Policy. These are mainly purchase processing and order fulfilment. Processing may also include such purposes as product development, market research, optimisation of business and website processes, and the needs-based design of our services and personalised advertising.

We process your data to fulfil contracts and to provide and execute additional services requested by you, as described in this Data Privacy Policy. The most important purposes are:

• The provision, personalisation and needs-based design of our services, including websites, apps and cross-device and cross-platform functions.
• The execution of purchase agreements and customer service, including payment processing, claim management as well as the processing of returns, complaints and warranty claims.
• Non-promotional communication with you on technical, security-related and contractually relevant subjects (e.g. fraud warnings, account blocking or product recall).
• The execution of campaigns, competitions and/or newsletters.
• The sharing of transactional information with third parties for the purpose of compliance.

The execution of a contract agreed with you, the provision of a service requested by you, or the sharing of transactional information with manufacturers to facilitate compliance, the legal basis is Article 6 (1) b GDPR and Article 6 (1) e GDPR.

Mouser uses data to enhance the shopping experience. Mouser’s ecommerce site encompasses millions of products and hundreds of brands. It is necessary to present content and offers in a needs-based manner so that you can find products in which you have an interest or engineering need.

Mouser uses cookies and access data for usage analysis. Mouser also uses data received from advertising partners while you visit Mouser. When logged into a customer account, we use profile data, interest data and shopping data to personalise the shopping experience. This personalisation allows Mouser to present you with suitable search results, product suggestions, technical recommendations and other content corresponding to your interests.

The legal basis for the processing of your data within the framework of on-site optimisation is Article 6 (1) f GDPR, whereby our legitimate interests are in the above purposes.

Mouser uses collected data to verify identity and secure against fraud and protect against potential security issues. This applies both to ordering and to registering for a customer account. Mouser uses encryption and security technologies to protect our network and data. Mouser also uses technical and organisational measures to secure our systems against loss, destruction, unauthorised access or distribution of customer data by unauthorised persons. Protection of personal data is our top priority.

Mouser uses technical and manual procedures for fraud prevention in order to protect our users from misuse of data, especially from fraudulent orders.

Mouser may process your data to prevent fraud - Article 6 (1) b GDPR. Data may also be processed based on legitimate interests - Article 6 (1) f GDPR.

Mouser uses data provided and creditworthiness data from external credit agencies, in the form of score values, to establish a credit line. Score values are statistically justified estimates of the future risk of a person defaulting, represented as a numerical value.

Depending on the result of the credit check, i.e. whether it is positive or negative, we will show you appropriate payment methods that you can use to continue and complete your purchase.

The legal basis for the credit check described above is Article 6 (1) b GDPR, because it is necessary for the execution of necessary pre-contractual measures. This processing is based on our legitimate interest (Article 6 (1) f GDPR) and that of other users in the avoidance of payment defaults, the identification and prevention of fraud and the clarification of criminal offences.

Mouser uses your data, also within the framework of data analysis, for advertising and market research, in particular for the following purposes:

• Classification into various target and user groups within the framework of market research (user segmentation).
• Findings on various target groups and their respective usage habits and shopping interests.
• The production of findings on demography, interests, our users’ shopping and usage habits as well as the marketing based on these findings within the framework of advertising services provided to third parties.
• The early identification of trends in the areas of technology and online shopping.
• The execution of advertising to existing customers.
• The execution of direct marketing, e.g. in the form of newsletters.
• The planning, execution and success monitoring of advertising corresponding to the interests of target groups.
• Findings as to how our services are used (usage analysis).

If data processing for the above purposes occurs with your consent, the legal basis is Article 6 (1) a GDPR (consent) and legitimate interest (Article 6 (1) f GDPR).

Mouser uses your data for product and technology development, including the development and improvement of personalised services. In doing this, we use aggregated, pseudonymised or anonymised data and machine learning algorithms for the analysis in the interests of our users. Data is processed in relation to product and technology development particularly for the following purposes:

• The development and improvement of personalised services and technologies for data analysis, advertising and more relevant product searching.
• The development of technologies and concepts to improve IT security, prevent fraud and improve data protection e.g. by using pseudonymisation, encryption and anonymisation technologies.

The legal basis for the processing of your data for product and technology development purposes is Article 6 (1) f GDPR, whereby our legitimate interests are in the above purposes.

Mouser transmits and processes data necessary for administrative and logistical processes.

Data processing for business management and business optimisation also allows us to improve customer service, manage fraud and security. At no time does Mouser sell customer information.

Mouser may disclose transactional information from our “point of sale” (“POS”) system(s) (also known as “POS information”) to the manufacturer for market research, payment of commission to the manufacturer’s sales force, or to facilitate compliance. POS information might also be used by us, TTI, Inc., the manufacturer, or the manufacturer’s representatives to provide the user with important information, to contact the user about potential design activity, or to facilitate compliance.

The legal basis for the processing of your data for business management and optimisation is Article 6 (1) f GDPR, whereby our legitimate interests are in the above purposes. Where we process your data based on legal specifications, e.g. retention obligations and money laundering tests under tax law, the legal basis is Article 6 (1) c GDPR.

If you have given Mouser consent for the processing of personal data, your consent is the primary basis of our data processing. Typical purposes include:

• Subscription to a newsletter
• Participation in surveys and market research studies
• Customer Service Support documentation
• The execution of a credit check (if it is not necessary for contractual fulfilment)

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Right of access (Right to know)

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Right to erasure (Right to have your data deleted)

• Mouser will erase your account (your personal data).
• Mouser will remove your data from our marketing database.
• Mouser deletes information on transactional records only after statutory retention requirements have been met (a transactional record is the record of a purchase, invoice, refund, return, credit or payment).
• Mouser will keep a record of your “request to be erased” and a log of when your data was erased from our systems.
• Mouser will provide you with a verification email that personal data has been erased from our systems.

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Other Rights

• Right to rectification. The right to obtain rectification of your personal information without undue delay where that personal information is inaccurate or incomplete;
• Right to restriction. The right to obtain restriction of the processing undertaken by us on your personal information in certain circumstances, such as where the accuracy of the personal information is contested by you, for a period of time enabling us to verify the accuracy of that personal information;
• Right to portability. The right to portability allows you to move, copy or transfer personal information easily from one organisation to another; and
• Right to object. You have a right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. You can object to marketing activities for any reason.
• Right to submit a complaint. You also have the right to lodge a complaint with your local data protection authority.

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• Profile and Data Sharing Settings: You may update your username and password, and may change some of your data sharing preferences;
• How to control your communications preferences: You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in our communications. We make every effort to promptly process all unsubscribe requests; and
• Modifying or deleting your information: If you have any questions about reviewing, modifying or deleting your information, you can contact us directly at DPO@mouser.com.
• Non-Discrimination: Mouser provides equal service to all our customers. The exercise of your privacy rights in no way changes our service to you, our customer (CCPA Cal. Civ. Code § 1798.125).
• Sale of customer data: We want you to be confident that your data is safe and secure. Mouser does not sell customer information. Mouser does not share or sell distribution lists, marketing lists or customer lists. Mouser values your privacy and only uses your information for the purposes of fulfilling orders and providing the superior customer service you expect (CCPA Cal. Civ. Code §§ 1798.120 and 1798.135(a)-(b)).
• Managed Marketing Subscriptions: Mouser leverages third party publishers that maintain their own customer database. If you are in the publisher’s database, your information was not provided to the publisher by Mouser. Mouser provides these publishers with marketing materials for distribution to their customer base. When you receive these emails, be sure to check the email URL to ensure you understand the origin of the marketing material.
• When you ask to be unsubscribed or forgotten, your information will be redacted from Mouser databases.

Mouser does not provide third party publishers with Mouser customer lists, Mouser has no ownership rights to the publisher’s database, Mouser cannot require your data be removed from their database. You must ask to be unsubscribed directly from the third-party publisher.

We care about the security of your information and employ physical, administrative and technological safeguards designed to preserve the integrity and security of information collected through transactions on our website and customer service. We have in place secure servers, firewalls and encryption to safeguard all our information.

We will store personal information for as long as necessary to fulfil the business purposes fully outlined in this policy, in accordance with our legal obligations and the performance of contracts. In general, transactional records are deleted after statutory retention requirements have been met (a transactional record is the record of a purchase, invoice, refund, return, credit or payment).

As we are located in the United States of America (USA), any information you provide will be processed and stored in the USA. Mouser ensures appropriate (adequate) safeguards for all customer data based on internationally recognised data protection standards. Mouser provides Standard Contractual Clauses to ensure adequacy under Article 44, 46 GDPR.

• If you wish to enquire further about the safeguards we use, please contact us using the details set out at the end of this policy.

• Interest-based advertising. To learn about interest-based advertising and how you may be able to opt-out of some of this advertising, please visit the Network Advertising Initiative’s online resources at http://www.networkadvertising.org/choices and/or the DAA’s resources at www.aboutads.info/choices. If you are located in the EEA, you may also manage certain advertising cookies by visiting Your Online Choices at www.youronlinechoices.eu;
• Mobile advertising. You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
• Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.